Employee Advocacy – That Works
A practical case on building real impact with a simple, scalable framework: Lessons from Universal Robots' 476% Growth
What happens when employees share stories, insights, and pride from their everyday work life – not because they are told to, but because they want to?
At Universal Robots, that's exactly what happened.
In this webinar, Morten Vium reveals how they transformed an underused employee advocacy tool into a thriving program that delivered over 10 million impressions, empowered ambassadors across functions, and grew employee reach by 476% in just 18 months.
This was not a campaign. It wasn't a big-budget project. It wasn't even a full-time role.
Instead, it was a consistent, realistic effort built on training, trust, and a simple structure that works.
What you'll take away from this session:
- Universal Robots' approach to activating authentic voices – and what makes it work
- The framework behind their success, and inspiration on how to adapt it in your own context
- How simple actions like monthly highlights and quarterly training can drive big results
- Practical ways to remove barriers and build confidence among employees
- How to measure success without overcomplicating the process
Whether you're starting from scratch or looking to energize your current advocacy setup, this session offers honest insights, a clear framework, and tangible ideas you can apply immediately.
Sign up now for an interesting and inspiring webinar to experience this practical case.
Morten Vium, Social Media Business Partner
Morten is a Social Media Business Partner with over 10 years of experience in B2B communication and employee advocacy. During his time at Universal Robots, he led the company's LinkedIn strategy and grew their employee advocacy reach by 476% in just 18 months. Morten has also worked with organizations like Jyske Bank, Velux and Deloitte to turn employees into authentic brand ambassadors – creating impact without big teams or budgets.
Join us at this webinar, within the NOCA themeEmployee Relations” or check out other upcoming events “Event Calendar".