The Future of Work & Organization Day

What this conference will highlight:

• How AI and other technologies are reshaping work at task, role and workflow level
• What it takes to design organizations that can adapt to continuous change
• The balance between human automation, human judgment and collaboration with new technologies
• HR and People Management's evolving role as a designer of work – not just a supporter of processes
• Real-world cases illustrating how organizations are re-designing work in practice
• And much more...

Conference highlights will be updated as soon as speakers are booked. Stay tuned!

Keynote: From Global Trends to Nordic Reality: The State of HR, AI and Work

By Hope Mears Østgaard (CatalystOne) and Mathias Makedonski (Boston Consulting Group)

HR is facing rising expectations: to drive business value, lead AI and digital transformation, and shape how work is designed and organized. But while ambition is clear, reality is often more complex. In this opening session, Boston Consulting Group and CatalystOne combine insights from two major reports – Creating People Advantage 2026 and The Nordic HR Trends and Tech Report 2025/26 – to explore where organizations actually stand today. 

Bringing together a global perspective and Nordic realities, this session will examine how organizations are working with eg, AI adoption, workforce transformation and the impact of HR in decision making – highlighting current maturity, key gaps and emerging priorities. Through an interactive format, this session sets the stage for the day by offering a shared understanding of where HR stands today – and what to focus on moving forward.

Keynote: Leading through Uncertainty

By Nathan Furr, Professor of Strategy at INSEAD Business School

Great leaders are courageous in the face of uncertainty. But few of us are given tools for navigating the unknown, and so we miss our leadership potential. In this session we explore the findings from dozens of interviews and empirical research on the tools to develop uncertainty ability, or the ability to face uncertainty with courage and resilience so we can discover the possibilities hidden within it.

Nathan will explore four categories of tools for building uncertainty ability:

• Reframe uncertainty from something frightening to the source of possibility
• Prime by understanding your natural uncertainty strengths and weaknesses
• Do by applying the tools used by innovators to learn and adapt in the fog of the unknown
• Sustain yourself when things go differently than expected

Case Presentation: How NRK is systematically re-designing work while still transforming

By Olav Peter Hypher, Director of Organization & Sustainability at NRK

At NRK, a large-scale transformation is underway – not driven by technology alone, but by a fundamental re-design of how work is done. Rather than focusing on implementing AI tools or upskilling employees in isolation, NRK is systematically re-engineering core work processes to unlock the real value of new technologies. This includes redefining roles, enabling cross-functional collaboration and integrating AI directly into how work gets done. In this session, Olav Peter Hypher shares how NRK is approaching this challenge in practice. Through rapid, one-week “process sprints” inspired by design thinking, cross-functional teams are re-designing workflows, identifying new roles and embedding AI into everyday operations. Drawing on experiences from a transformation that is still in progress, Olav will share his reflections on what it takes to move from technological ambition to real organizational change.

Panel Discussion: Four Perspectives on How Work is Changing in Practice – Across Industries and Realities

Keynote: AI, Digital Twins and the Next Geography of Work

By Prithviraj Choudhury, Professor in the Department of Management at the London School of Economics and Political Science

AI is rapidly reshaping not only how we work, but where work can happen. In this keynote, Prithwiraj Choudhury explores how technologies such as AI agents, automation, and digital twins are transforming jobs, organizations, and talent strategies. Drawing on research across industries – from power plants to global tech companies – he examines how work is being redesigned, how employees are reskilled, and how organizations can rethink the role of humans alongside AI. These shifts point to a new wave of "work from anywhere," where both knowledge work and operational work can increasingly be coordinated digitally.

Workshop: Redesigning Jobs in the Age of AI

By Prithviraj Choudhury, Professor in the Department of Management at the London School of Economics and Political Science

As AI increasingly becomes part of everyday work, organizations face a fundamental question: Which parts of our jobs should humans do – and which can be supported or automated by AI? In this workshop session, Prithwiraj Choudhury will guide you through a practical framework, giving you the opportunity to break down your own role into key tasks and explore whether or not AI might substitute your work.

Nathan Furr,  Professor of Strategy at INSEAD Business School

Nathan Furr is a Professor of Strategy at INSEAD in Paris and a thought leader in the fields of innovation, AI, and technology. Professor Furr earned his Ph.D. from Stanford University where he studied how innovators commercialize their ideas. With five books and over seventy articles, his research explores how companies innovate, how they navigate uncertainty, and how they respond to technology disruption like AI. Nathan's bestselling books include The Upside of Uncertainty, The Innovator's Method, Leading Transformation, Innovation Capital, and Nail It then Scale It. His articles appear in the top peer-reviewed outlets as well as most relevant practitioner outlets, including Harvard Business Review, Sloan Management Review, and Forbes. Nathan is an Innosight Fellow, has been nominated for multiple Thinkers 50 Innovation Awards, and works hand in hand with leading companies such as Google, Microsoft, Ferrari, Citi, Philips, Coca-Cola, and Solvay to help them reimagine and transform their future. 

Prithviraj Choudhury,  Professor in the Department of Management at the London School of Economics and Political Science (LSE) 

Prithviraj (Raj) Choudhury is a Professor at the London School of Economics and a globally recognized expert on the Future of Work. Previously, in the faculties of Harvard Business School and The Wharton School, his research examines how technology is reshaping where and how work happens. Now, he researches "work from anywhere" (WFA), remote and hybrid work, global talent mobility, and how AI and automation enable both desk-based and frontline employees to work more flexibly. His book The World Is Your Office became a US national bestseller in 2025. Raj's research has been featured in leading media such as the Financial Times, New York Timesand The Economist,. He was named to Forbes' "Future of Work 50" in 2023 and the TIME–Charter list of global thought leaders shaping the future of work in 2024.

Olav Peter Hypher, Director of Organization & Sustainability, NRK

Olav Peter Hypher is Director of Organization & Sustainability at NRK, Norway's national public broadcaster, where he works at the intersection of HR, strategy and technology. His focus is on how organizations can translate technological potential – particularly AI – into real impact by re-designing how work is structured, organized and executed. At NRK, Olav is part of the top management team and plays a central role in a large-scale transformation focused on re-engineering work processes, redefining roles and enabling more cross-functional ways of working. Prior to joining NRK, Olav held senior leadership and executive roles at Statkraft, SN Power and Telenor Group, giving him extensive experience across HR, strategy, governance and organizational transformation in large, complex organizations.

Hope Mears Østgaard, Chief Marketing Officer, CatalystOne Solutions

Hope Mears Østgaard is Chief Marketing Officer at CatalystOne Solutions and a seasoned marketing executive with more than 25 years of experience in international B2B marketing across the tech and SaaS industries. At CatalystOne, she plays a key role in shaping how the company connects market insight with business strategy, with a clear focus on growth, relevance, and long-term value. Hope is passionate about people and the role technology plays in shaping everyday work. Whether in an office, a hospital, or on a building site, digital tools are becoming a natural part of how work gets done. She brings a practical perspective on how this shift is changing expectations, experiences, and the way HR teams prioritize their work. Previously, she served as Marketing Director for the Nordics at Meltwater, where she strengthened collaboration between sales and marketing and improved both lead generation and brand visibility. Over the course of her career, she has held roles at companies including QuestBack, Tech Data, and Tandberg Telecom. Hope is known for her clear, strategic mindset and her ability to translate trends into actions that deliver measurable results, especially in a time where HR, technology, and the future of work are more closely connected than ever.

Mathias Makedonski, Associate Director, Boston Consulting Group

Mathias Makedonski is Associate Director at Boston Consulting Group, based in Copenhagen, where he works with organizations on transformation, strategy and organizational development with a focus on how companies can adapt their operating models and capabilities to meet increasing complexity and technological change. At BCG, Mathias has spent 10 years supporting organizations across industries in translating strategic ambitions into concrete organizational and operational changes, particularly in areas related to workforce transformation, capability building and organizational effectiveness. Prior to joining BCG, Mathias worked at the University of Copenhagen, where he completed a PhD in theoretical and mathematical physics. His analytical background brings a structured and data-driven perspective to complex organizational challenges, enabling him to bridge deep technical understanding with business and people strategy.

*No show fee

By registering for this event, you also accept NOCA's conditions regarding the no-show fee.
In order to give the most members the opportunity to participate in the event and to protect ourselves against food waste, we need to know if you are participating, otherwise we can give your place to someone else. Therefore, if you cancel after the deadline on May 5th 2025 at 12:00 CET or do not arrive on the day, you will subsequently receive a charge of DKK 500.

Should you be prevented, you are always welcome to send a colleague in your place and thereby avoid paying a no-show fee. Your colleague will need to pick up your name tag upon arrival at the event.