Creating People Advantage Survey 2026
What if your HR priorities are outdated, or simply wrong?
Generative AI, skills disruption, and shifting business expectations are changing the rules faster than many organizations can adapt. The Creating People Advantage Survey 2026, led by BCG and WFPMA and supported by EAPM, draws on over 7,000 responses across 116 countries, showing where organizations are accelerating, where capability gaps are widening, and which people topics cannot wait.
A European Evidence Base You Helped Build: EAPM member associations contribute around one third of the data points, making this the most robust edition since 2007.
Join this European-focused webinar to understand what is changing in the market, inside organizations, and what this means for HR priorities, operating models, and impact in 2026.
In this webinar, we will take an in-depth look at two crucial topics highlighted in the survey:
- Generative AI adoption is rising, but impact and HR ownership remain uneven. This session explores what separates experimentation from measurable business value and what HR must do to lead.
- Skills lead HR is accelerating, but execution remains unclear. This session examines practical implications, common pitfalls, and the shift from job-based to capability-based organizations.