NOCA People Analytics Day 2025 is the definitive one-day masterclass in turning workforce data into decisive business impact. Join up to 180 senior leaders and specialist practitioners at A P Moller – Maersk’s headquarters for:
An end-to-end deep dive into Maersk’s people analytics value chain, from global strategy to real-time listening
World-class insights from INSEAD, Harvard Business School and King’s College London
Peer-level exchange only, no vendors, no beginners
Concrete methods, live demonstrations and case studies you can apply immediately
Agenda highlights
Maersk strategy to structure
From interface to impact: flagship case
Listening at scale
Designing organisations for the age of analytics, INSEAD
The future of work and location independence, Harvard Business School
Strategic human capital in data-driven enterprises, King’s College London
Who should attend? Leaders,heads of people analytics, strategic workforce planners and HR data leaders with end-to-end accountability. Experts and specialists, working with HR data, people data scientists and product owners who design, build and scale people analytics solutions.
Insight into the Maersk Case. Maersk has one of Europe’s largest dedicated people analytics organisations, with over thirty specialists and business partners covering the full value chain. Together they turn workforce data into strategic insight and tangible results for a Fortune 500 enterprise.
Strategy and operating model, Pete Jaworski, Director of People Data & Analytics Sets the global vision and governs a hub-and-spoke structure that links regional analysts with corporate centres of excellence.
Technology and data products, Xiang, Ulrich & Søren Build real-time dashboards, strategy boards and scenario tools that make data decision ready.
Business impact, Tanja, Asli & Tobias Lead high-value projects in Technology, Sales and Logistics that deliver tangible P&L results.
Listening and foresight, Henrik & Freddie Operate always-on pulse, sentiment and engagement sensing, turning feedback into predictive signals.
Their collective presence gives participants an end-to-end case and masterclass in scaling people analytics inside a Fortune 500 enterprise.
Secure your place
Seats are allocated on a first-come, role-verified basis and limited to 3 participants per organization member. Final confirmations are sent within five working days.
Pete Jaworski, Director of People Data & Analytics at A.P. Moller – Maersk
Pete is at the forefront of shaping the vision, strategic roadmap, and developing the People Data & Analytics function of Maersk, the global transport & logistics company. Leading what is possibly the largest people analytics team in the Nordics, Pete’s highly diverse team covers all time zones and comprises more than a dozen nationalities. Prior to joining Maersk, Pete provided Human Capital Analytics advisory services initially in PWC Denmark, then as an independent consultant, and then joining forces with NHCA – an academic consultancy. Additionally, Pete has been Director of Workforce Analytics & Planning at Novo Nordisk and Head of Rewards Analytics & Infrastructure at Nordea.
Phanish Puranam, Professor at INSEAD, Research Director of the INSEAD-Wharton Alliance, and The Roland Berger Chaired Professor of Strategy and Organization Design
Phanish’s research examines how organizations operate – and how we can enhance their effectiveness. His current work explores the various ways intelligent algorithms interact with organizations: as tools, as collaborators, and as templates for organizing. Both his teaching and research focus on how algorithms are reshaping organizational design and practice. He also advises public and private sector organizations on how advanced analytics can be applied to support and improve organizational development. Besides of this he is the Author of Re-Humanize: How to Build Human-Centric Organizations in the Age of Algorithms.
Prithwiraj Choudhury, Lumry Family Associate Professor of Business Administration, Harvard Business School
Prithwiraj is an internationally recognized expert on the Future of Work. With more than a decade in the faculties of both Wharton and Harvard Business School, his research explores how the geography of work is evolving. He focuses on management practices that enable hybrid work, remote work, and “work from anywhere” (WFA). His work also examines how companies, communities, and countries compete to attract remote talent – and how AI and automation can support both desk-based and frontline workers in working from anywhere. In 2023, Forbes named him among the ‘Future of Work 50,’ and in 2024 he was included in the Time-Charter list of thirty global thought leaders shaping the future of work. Known for his pioneering work on digital twins, Prithwiraj discusses how digital technology is transforming remote work- including blue-collar roles.
Dana Minbaeva, Professor of Strategic Human Capital, King’s College London
Dana Minbaeva is a Professor of Human Resource Management at King’s Business School, King’s College of London, UK. She also has a part-time appointment at Copenhagen Business School, Denmark, and works as an affiliate faculty at London Business School, UK. Professor Minbaeva published over 70 articles in international peer reviewed journals, numerous book chapters and reports. Her research on strategic and international HRM has appeared in such top international journals as Academy of Management Review, Journal of International Business Studies, Journal of Management Studies, Human Resource Management. She is also the author of the recent book Workforce Analytics, which offers cutting-edge insights into leveraging data for strategic HR decisions.
