Creating People Advantage Survey 2026
What if your HR priorities are outdated, or simply wrong?
Generative AI, skills disruption, and shifting business expectations are changing the rules faster than many organisations can adapt. The Creating People Advantage Survey 2026, led by BCG and WFPMA and supported by EAPM, draws on over 7,000 responses across 116 countries, showing where organisations are accelerating, where capability gaps are widening, and which people topics cannot wait.
A European Evidence Base You Helped Build: EAPM member associations contribute around one third of the data points, making this the most robust edition since 2007.
Join this European-focused webinar to understand what is changing in the market, inside organisations, and what this means for HR priorities, operating models, and impact in 2026.
- Generative AI adoption is rising, but impact and HR ownership remain uneven. This session explores what separates experimentation from measurable business value and what HR must do to lead.
- Skills led HR is accelerating, but execution remains unclear. This session examines practical implications, common pitfalls, and the shift from job-based to capability-based organisations.
Both deep dives are presented by BCG and followed by discussion with the full panel.
What You Will Leave With: A clearer view of what is changing in 2026, a stronger basis for prioritisation, practical perspectives on HR impact, a lens for sequencing priorities, and concrete questions to take back to leadership teams.
Who Should Attend: HR leaders, managers, business partners, and professionals working in people strategy, talent, learning, leadership, organisational development, and workforce transformation.
Additional Member Value: Dedicated country reports allow associations to translate findings into local insight and benchmarking.
About the Survey: CPA 2026 is a global research collaboration led by BCG and WFPMA, supported by EAPM, assessing people management by future importance and current organisational capability.
