Coming Activities

Reinventing jobs to Optimize Work Automation

18. June 2019
kl. 14.00 - 17.00  CET

Only for Executive HR members – Limited amount of participants 

How, when, and where should we apply automation in our organizations? Is it a choice between humans versus machines? And how do we stay on top of these technological trends as work and automation continue to evolve.

AI will significantly disrupt and potentially empower the global workforce. It won’t happen all at once or in every job, but it will happen. HR Executives will need an automation strategy that realizes the benefits, avoids needless costs, and rests on a more nuanced understanding of work. The right question isn’t which jobs are going to be replaced, but rather, what work will be redefined, and how?

“”Reinventing jobs” is a book that should be read by all HR                                            professionals”(Børsen).

Join us at this exclusive Executive HR meeting, where you will get the chance to discuss how AI will reinvent jobs and what it means for your organization. 

Executive HR meeting 

At this Executive HR meeting we will be joined by Ravin Jesuthasan who is a co-author the book “Reinventing jobs” (see more underneath). The meeting will be interactive: you will have time to ask questions as well as reflect and discuss throughout all the session. There will be a group exercise, where you will have time to discuss the following questions: 

  • What are the strengths, weaknesses, opportunities and threats associated with implementing some of these ideas and practices?
  • Where do you see opportunities in your HR Roadmap where you could make a change to start to build in some of these?

The purpose of this exercise is to get closer to your own work environment, so that you can get some tools that you can work with in your own organization.


We’re delighted to announce that Ravin Jesuthasan will join us at this Executive HR meeting.

Ravin will talk about his book “Reinventing Jobs”. The Book explores our vision of what the future of work will really look like, and how it will impact organizations as they seek growth and success in an era of change and digital transformation. More importantly, it reveals how leaders can guide this change within their own organizations.

Ravin Jesuthasan will argue that automation calls for a reexamination of what a “job” actually is: how it is structured, how it should be reconfigured, how it should be managed, and how it can be optimized. Going beyond the questions of how and to what extent automation will replace traditional jobs, Jesuthasan and Boudreau present a four-step workautomation framework — deconstruct, optimize, automate, and reconfigure—by which leaders can proactively “rebundle” work in their organizations.


What We Often Get Wrong About Automation


See this short video where Ravin Jesuthasan talks about the fears of automation:

Click here to learn more about ‘People Analytics‘.

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