How to Spark New Ideas and Create Your Company’s Future
We need imagination now more than ever – to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine.
What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically?
At this event in collaboration with Tatarklubben you will meet Boston Consulting Group’s Martin Reeves who’s behind the book The Imagination Machine. He answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG’s senior partner Martin Reeves provides a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life.
The Crucial Ingredient of Business Success
Imagination is one of the least understood but most crucial ingredients of business success. It’s what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success— especially during a crisis.
The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.
Martin Reeves, Senior Partner and Managing Director at BCG
Martin is a globally recognized Business and thought leader and he is a coauthor of Your Strategy Needs a Strategy and has also written articles for Harvard Business Review, MIT Sloan Management Review, Strategy Science, Nature, and Science. He is Chairman of the BCG Henderson Institute, BCG’s internal think tank, and has led numerous strategy assignments across industries, including consumer goods, high tech, industrial goods, healthcare, extractive industries, and financial services. His current research themes include strategy and AI, organizational stamina, business ecosystems, and a template for the new learning organization. Reeves holds a triple first-class MA in natural sciences from the University of Cambridge and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University and biophysics at the University of Tokyo.
You can learn more about the NOCA theme ‘Organisational Development and Design’ here!