Kommende Aktiviteter

People Analytics Day 2024 (Closed for sign up)

(Closed for sign up)

Unlocking the Power of People Analytics

Embracing People Analytics empowers HR professionals and top management to base their decisions on data that directly impacts both the strategic success and financial performance of their organization. This is precisely why numerous companies are investing in enhancing their proficiency in People Analytics. The future belongs to those who anticipate change. People Analytics provides you with the foresight to align your human capital strategies with your organization’s goals, making you agile and future-ready.

*No-show fee: 450 DKK when canceling after June 11th at 12:00 CET. For further information see below.

Join us at this People Analytics Day where we will delve into the transformative potential of harnessing data to shape the future of your organization. Here is some of the questions we will be investigating on the conference:

  • Moving People Analytics From Insight to Impact – Thomas H. Rasmussen, Shell
  • Building Trust, Extracting Genuine Value, and Embracing Innovation – Pete Jaworski, A.P. Møller Maersk 
  • Workforce Analytics for Impact: Overcoming challenges in building HR analytics functions and harnessing the true power of your workforce data. Prepare to challenge the status quo as we chart a course towards impactful analytics! – Dana Minbaeva, King’s College

  • What are the typical struggles of evidence-based HR?

  • What can we – in all parts of HR – do to improve evidence-based decisions?

  • How to apply People Analytics both strategically and in day-to-day decisions

People Analytics Day is an opportunity to connect with thought leaders, experts, and practitioners who are shaping the future of work through data-driven insights. Together, we will unlock the potential of your most valuable asset – your people.

While we continue to confirm and announce our distinguished lineup of speakers, we encourage you to seize the opportunity and secure your place at the conference by signing up today. Don’t wait for the full update – reserve your spot now!


Thomas Hedegaard Rasmussen, Vice President, Organizational Development & Learning, Shell

Thomas is cand.psych and holds a Ph.D. in organizational psychology. He is the author of “Målbar HR” – a practical guide to data-driven HR published in 2013. Thomas has worked within the people analytics area for more than 15 years and headed up the function in large organisations such as Mærsk, NAB, Vestas and now Shell.

Dana Minbaeva, Professor in HRM from Kings College London

Dana Minbaeva is a Professor of Human Resource Management at King’s Business School, King’s College of London, UK. She also has a part-time appointment at Copenhagen Business School, Denmark, and works as an affiliate faculty at London Business School, UK. Professor Minbaeva published over 70 articles in international peer reviewed journals, numerous book chapters and reports. Her research on strategic and international HRM has appeared in such top international journals as Academy of Management Review, Journal of International Business Studies, Journal of Management Studies, Human Resource Management, and many others.

Pete Jaworski, Director of People Data & Analytics at A.P. Moller – Maersk

Pete is at the forefront of shaping the vision, strategic roadmap, and developing the People Data & Analytics function of Maersk, the global transport & logistics company. Leading what is possibly the largest people analytics team in the Nordics, Pete’s highly diverse team covers all time zones and comprises more than a dozen nationalities. Prior to joining Maersk, Pete provided Human Capital Analytics advisory services initially in PWC Denmark, then as an independent consultant, and then joining forces with NHCA—an academic consultancy. Additionally, Pete has been Director of Workforce Analytics & Planning at Novo Nordisk and Head of Rewards Analytics & Infrastructure at Nordea.


Teigane Mackay, Director of P&C Analytics & Insights at Vestas  

Teigane is leading the global People Analytics & Insights function at the world’s largest wind turbine manufacturer, Vestas.

Since joining Vestas, she has doubled the size of the people analytics team and broadened their capabilities and portfolio.

She and her team have expanded People Analytics at Vestas from an engagement and reporting function, to a function delivering on talent reporting & analytics, continuous listening, employee experience, & workforce planning with strong data engineering capabilities.




Brian Balslev Andersen, PhD student at Aalborg Universitet

Brian has throughout his career built insightful knowledge about HR trends, organizational processes and development of business models. Through his position at Andersen Furniture A/S, Brian had the opportunity to analyze organizational processes in addition to developing onboarding-programs. Afterwards Brian has worked as research assistant at Aalborg University Business School, where he through negotiation and collaboration with several companies have mapped plus innovated their business models. Currently Brian is pursuing a Ph.D at Aalborg University, where he contributes to research as well as teaching within the field of business economics and in particular People Analytics.

Petrina Knowles Gjelstrup, Chief People Officer, Novo Holdings

Petrina joined the Novo Nordisk Foundation and Novo Holdings in May 2019 as Head of People & Organisation, responsible for the People and Organisation agenda eg. organizational development processes, leadership development, compensation and benefits, talent attraction and performance management.

Prior to joining the Novo Nordisk Foundation and Novo Holdings, Petrina was the Global Head of HR in the COO area of Danske Bank. Other previous employments include positions at Carlsberg Group as HR Development Director, A.P. Møller-Maersk as General Manager and TDC as Chief Consultant.

Petrina holds a Master of Science (MSc) in Psychology from Aarhus University.


No show fee

*By registering for this event, you also accept NOCA’s conditions regarding the no-show fee.
In order to give the most members the opportunity to participate in the event and to protect ourselves against food waste, we need to know if you are participating, otherwise we can give your place to someone else.
If you therefore cancel after the deadline June 11th at 12:00 CET or do not arrive on the day, you will subsequently receive a charge of 450 DKK.
Should you be prevented, you are always welcome to send a colleague in your place and thereby avoid paying a no-show fee. (Your colleague just needs to pick up your name tag upon arrival at the event)

Read more about the NOCA theme people analytics here!

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